Inside Google

Two Agencies Favor Do Not Track Option to Protect Web User Privacy

Weitzner spoke at a conference on the future of online consumer protections that the advocacy group Consumer Watchdog hosted. Marketers have created a lucrative business by collecting detailed data on Internet users’ behaviors and backgrounds, including estimates of income and family composition, to compile consumer profiles for corporate clients. Do Not Track “is the perfect illustration for a robust stakeholder process to develop voluntary but enforceable codes of conduct,” Weitzner added.

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