Inside Google

How Google Will Change Your Life

Jeff Beer

John Simpson is a former executive editor at Tribune Media and deputy editor of USA Today, now heading up Consumer Watchdog’s Inside Google project that focuses on the company’s dominance over the Internet. “We are not Google’s customers,” says Simpson. “We’re Google’s product. We use their services, that are now all combined, creating a digital dossier on us that becomes the real product offered to advertisers.”

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